A blurry image with a swirl of bright colors including green, orange, and yellow, against a dark background.

Welcome to my website!

Welcome to my Sports Marketing Portfolio! My name is Layla Stewart, and I am a Marketing major at Sam Houston State University with a minor in sports media. I enjoy connecting with fans, promoting brands, and creating memorable experiences through sports. This website highlights my education, work experience, and career aspirations as I continue building my future in the sports industry.

A woman wearing a bright orange top and white pants standing on a street with a stadium in the background, displaying signs for Shell Energy and a large digital screen, under cloudy skies.

About Me

I am currently pursuing a Bachelor of Business Administration in Marketing with a minor in Sports media at Sam Houston State University. My education has given me a strong understanding of marketing principles, consumer behavior, advertising, communications, and event management. Every class helps me develop the skills needed to succeed in the sports industry while preparing me for a career that combines business, creativity, and athletics.

Outside of the classroom, I am an active member of the Sam Houston State University Marketing Club. Through the club, I have had the opportunity to connect with other students, participate in marketing activities, and learn from professionals in the industry. Being involved has strengthened my teamwork, leadership, and networking skills while giving me insight into real-world marketing practices.

I also work as a Premium Match Day Host for Houston Dynamo FC. In this role, I assist premium guests during home matches by providing exceptional customer service and ensuring they have an enjoyable game-day experience. Working for a professional sports organization has given me firsthand experience with fan engagement and has strengthened my passion for working in the sports industry.

inaddition to Premium Match Day Host for Houston Dynamo FC i also work at dutch bros where I have gained valuable customer service experience in a fast-paced environment. My responsibilities include preparing drinks, providing friendly service, and creating positive interactions with customers every day. This job has helped me improve my communication, problem-solving, and multitasking skills while teaching me the importance of building relationships with customers.

Cartoon mascot of a lion in a running pose, wearing a white hockey jersey with orange lettering 'S H' and a paw print, and an orange lion's tail and fur.

Empty soccer stadium with a field and seats in Houston.

Illustration of various athletes playing different sports including weightlifting, running, volleyball, tennis, and basketball, with the text 'Sports Marketing' in bold letters.

Experience

Premium Match Day Host – Houston Dynamo FC

As a Premium Match Day Host for Houston Dynamo FC, I work directly with premium guests to ensure they have an outstanding game-day experience. My responsibilities include welcoming guests, assisting with premium seating and hospitality services, answering questions, and resolving concerns while maintaining a professional and positive attitude. This role has provided me with valuable hands-on experience in the professional sports industry and has strengthened my customer service, communication, and fan engagement skills.

Sports Event Experience

In addition to my role with the Houston Dynamo, I have volunteered and worked at several sporting events that have allowed me to gain experience in event operations and customer interaction. These opportunities have taught me how to work effectively in fast-paced environments, collaborate with teams, and contribute to creating successful events for athletes and fans.

Marketing Club Experience

As a member of the Sam Houston State University Marketing Club, I have participated in networking opportunities, marketing discussions, and professional development activities. Working alongside other students has strengthened my leadership, communication, and teamwork skills while giving me valuable insight into current marketing strategies and industry trends.

Skills

Customer Service
Communication
Marketing
Event Planning
Teamwork
Leadership

Why I Chose Sports Marketing

I chose sports marketing because it combines two of my greatest interests: sports and business. I enjoy learning how organizations promote teams, connect with fans, and create memorable experiences through marketing. The sports industry is constantly evolving, and I am excited to be part of a field that blends creativity, strategy, and customer engagement.

Future Career Goals

My goal is to build a successful career in the sports industry by working in sports marketing for a professional organization. I hope to develop creative marketing campaigns, increase fan engagement, organize successful events, and help grow a team's brand. My current experiences at Dutch Bros and the Houston Dynamo have given me valuable customer service and professional skills that will help me achieve these goals.

What I Hope to Accomplish

As I continue my education and gain experience, I hope to become a marketing professional who creates meaningful connections between sports organizations and their fans. I want to make a positive impact by developing innovative marketing strategies, improving the fan experience, and contributing to the success of the organizations I work for. I am excited to continue learning, growing, and pursuing opportunities that will help me achieve my dream career in sports marketing.

Athletes competing in a mixed sports event, including tennis, soccer, baseball, karate, and football, on a track field in a stadium.

social media links

Feel free to connect with me through the links above! You can find my TikTok, Instagram, and LinkedIn, where I share my journey in sports marketing, professional experiences, and updates as I continue building my career in the sports industry. I'd love to connect with you! you can also contact me with email- layla.stewart@yahoo.com